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SHOP BESTSELLERS

OUR CUSTOMER'S FAVOURTIE

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SHOP THE CLOUD

The essential collection for every style.

Effortless texture, natural control and weightless performance.

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Scott

★ ★ ★ ★ ★

"I’ve tried so many hair products that either make my hair feel crunchy or greasy, but this one is just right. The Cloudpaste gives me a soft matte finish with just enough hold to keep my style in place all day. Plus, it doesn’t feel like there’s anything in my hair. Definitely my new go-to."

Lewis

★ ★ ★ ★ ★

"I wasn’t sure what to expect from a “weightless hold,” but this stuff actually delivers. It keeps my hair looking natural and not stiff at all. The texture is super light and easy to work with I just run it through damp hair and I’m done."

Ben

★ ★ ★ ★ ★

"Love how this paste gives that effortless, slightly messy look without any residue. It washes out easily too, which is a big plus. My hair feels soft and touchable like I didn’t even use product, but it still holds shape. Totally worth"

Commonly asked...

Is Cloudpaste suitable for all hair types?

Yes. Cloudpaste is made for fine, thick, wavy, or curly hair. It adds volume without heaviness, tames thick hair without stiffness, and enhances curls with a soft, touchable hold.

Will Cloudpaste make my hair look greasy or stiff?

No. Cloudpaste has a soft matte finish—no shine, no crunch. It feels light, looks natural, and washes out clean with no buildup or residue.

Do you offer next day delivery?

Yes, all orders will be shipped the next working day.

I'm a wholesaler, do I get a discount?

You can navigate to our menu and register as a wholesale customer, upon doing so we will receive your application. If your application is approved, ensure you log into your account when ordering to automatically receive bulk discounts.