CLOUDPASTE - Matte Hair Clay
CLOUDPASTE - Matte Hair Clay
Cloudpaste is a lightweight, soft matte hair clay designed to give your hair effortless shape, texture, and hold without the heaviness. Crafted with a blend of natural clays, nourishing oils, and modern conditioning agents, it’s your go-to styling essential for a natural, non-greasy finish that feels as good as it looks.
Whether you’re going for an undone, lived-in look or subtle definition, Cloudpaste delivers touchable control that lasts all day, yet washes out easily.
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Standard shipping is 2 - 4 days, this is £4.00. For 24 Hours Tracked (By Royal Mail) this is £5.00. Free Shipping is available over £25.00
We want you to love your TAPERED products. If you're not completely satisfied, we accept returns within 14 days of delivery, provided the item is unused, unopened, and in its original condition. For the full return policy, click here.

CLOUDPACK BUNDLES
Paired together by the people who made them. Save when you buy a CLOUDPACK.
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CLOUDPACK #01 (Texture & Hold)
Regular price £25.00 GBPRegular priceUnit price / per£32.00 GBPSale price £25.00 GBPSale -
CLOUDPACK #03 (Wash & Rinse)
Regular price £20.00 GBPRegular priceUnit price / perSale price £20.00 GBP -
Coming soonCLOUDPACK PRO (The Full Collection)
Regular price £72.50 GBPRegular priceUnit price / per£96.50 GBPSale price £72.50 GBPComing soon -
CLOUDPACK #04 (Volume & Lift)
Regular price £25.00 GBPRegular priceUnit price / per£32.00 GBPSale price £25.00 GBPSale
- 5 stars: 64 (75%)
- 4 stars: 3 (4%)
- 3 stars: 5 (6%)
- 2 stars: 7 (8%)
- 1 star: 6 (7%)
First of all just wanna say I only really leave reviews if I feel strongly about something , this clay knocks
It out the park! I’ve tried premium products from Hanz de fuko , Kevin Murphy to cheaper products out there , I firstly am looking at the hold , finish , texture and most importantly also the ingredients! This really does it
All , I wasn’t sure what to expect i thought it Might be another paste/clay that promises high hold
And doesn’t deliver but this really does it’s really easy to scoop out and emulsify but then you can feel the grit
And strength as you start to break it down , great to create texture no tugging and feel like it’s actually conditioning my hair as it styles, Win win !! Also premium packaging and nice glass jar love it all definitely a loyal customer now and can’t wait to see what the guys bring out next :) keep up the great work
Dan
I’m in my 50’s with thin/thinning hair and this stuff actually works
Quality and non clumpy for thinner hair.
As described in the reviews . Not heavy on the scalp . No sticky aftermath the next day , and still holding a natural look Excellent performance and recommended
Absolutely love it. Ive always used different products on my hair and this one is superb. The smell of coconut is delicious and the texture is so clean, no stickiness whatsoever. Goes lovely through my hair and the finish is top drawer. definitely buying more 10/10
Unfortunately was too dry for me.
Great product. Giving my hair a fuller look with great hold.
Perfect for thinning hair, great hair product.
Matt yes, but leaves hair feeling stuck together and dirty. Previously used something similar by salt which didn’t stick hair together.
One of the best hair products I've used. Nice matte finish and you don't have to put much on. Lasts all day.
A+++
The hold was good, but gave a very tangled matted feeling to my hair and really made my scalp itch.
Not for me
Excellent product does exactly as advertised. I would buy again
Unbelievable product nothing on the market like it, subscribed and SAVED!
Yeah really good product
Best clay I've found! Holds all day and washes out really easy.
still not received product
Best hair product I’ve found. My hair is short , fine and thin and other products clump the hair together and make it look worse but this doesn’t. And as they say start with a small amount as you can always add. Definitely the best hair product I have found for my type of hair.
I found the product a bit disappointing. It did very little to hold my hair, and certainly nothing like the misleading advert
I ordered the Matt hair clay for the first time and must admit I liked it much more than the pastes, gels etc. it suits my hair much better. I would recommend this product
It really works as described. Makes my hair feel thicker, not gloopy. Will continue to use now
Tried this as an alternative to my usual brand, but wasn’t overly impressed. The product doesn’t smell great and by days end hair feels clumpy and brittle.
Sadly, from my experience of products, I found this matt hair clay to have an oily texture and personally I couldn't get on with it when applied to wet or dry hair. In both instances it seemed to leave my hair feeling greasy unfortunately.
Excellent, better than I thought especially for thinning hair. Smells great too.
Does not work as advertised! Not as described. I followed all instructions to the point and not getting any promised results. very disappointing, not cheap 😒
Smell was nice, easy to put on but I felt the hold was not that strong or maybe just not strong enough for my hair
Tried literally 100s of products. This is the best!
An excellent product and exactly as advertised. Easy to use and a great, natural hold.
Great product! First time I’ve tried it and it delivers as advertised!
Good matte finish, no greasiness. Holds well. Lasts all day and is rework able. Washes out easily. Would definitely recommend.
Best hair paste I’ve ever used, don’t need too much,apply either wet or dry, stays in place all day, non greasy brilliant product
No idea what the product is like, shipment firm damaged it beyond repair and told me I had to contact sender, tried both parties and got non reply from either! May be great stuff if you can get it!
Product Great but poor packaging