TAPERED - OUR BRAND STORY

From an early age, I knew I wanted to be an entrepreneur. Watching The Apprentice with my dad each year sparked a passion for business that stayed with me. Years later, after opening my own barbershop, I realized there was a missing piece, a product that reflected the same standard of quality and care I brought to every client in my chair.

With years of hands-on industry experience, I understood what barbers and clients truly needed from a styling product. What I lacked, however, was the expertise to build and market a brand. That’s when my best friend, whose strengths lie in business and marketing, came on board. Together, we combined insider knowledge of barbering with sharp business insight to create a grooming brand built on authenticity, performance, and trust.

Our goal is simple: to deliver professional-grade products that empower people to look and feel their best, while staying true to the values that inspired us from the start.