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CLOUDPASTE - Matte Hair Clay

CLOUDPASTE - Matte Hair Clay

(4.6 stars) • 389 reviews
£14.50 GBP
£14.50 GBP
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Cloudpaste is a lightweight, soft matte hair clay designed to give your hair effortless shape, texture, and hold without the heaviness. Crafted with a blend of natural clays, nourishing oils, and modern conditioning agents, it’s your go-to styling essential for a natural, non-greasy finish that feels as good as it looks.

Whether you’re going for an undone, lived-in look or subtle definition, Cloudpaste delivers touchable control that lasts all day, yet washes out easily.

Yes. The Tapered styling comb is engineered for all hair styles.

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KEY BENEFITS

Tapered gives your hair a natural texture no shine, no crunch. Just a light, effortless look that feels clean and never overstyled.

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WEIGHTLESS, SOFT MATTE FINISH

No crunch, no stickiness, no shine just a natural, effortless texture.

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FLEXIBLE, BUILDABLE HOLD

Styles stay in place while remaining touchable and reworkable.

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NOURISHING INGREDIENTS

Infused with olive oil, sunflower seed oil, and conditioning agents to keep hair healthy and hydrated.

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NON-GREASY, NON-HEAVY

Won’t weigh hair down or leave residue.

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EASY RINSE FORMULA

Washes out cleanly without buildup.

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WHAT MAKES CLOUDPASTE UNIQUE

DISCOVER WHAT SETS CLOUDPASTE APART

Cloudpaste combines superior hold with lightweight technology for effortless styling. Experience a product that elevates your hair while maintaining its natural movement.

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BALANCE OF HOLD & LIGHT

Our unique blend of natural clays and emollients creates a paste that styles without the usual stiffness.
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Versatile Application

Use it on damp or dry hair for different effects: more definition on dry, softer hold on damp.
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Infused with Plant Oils

Unlike typical clays that can leave hair dry, Tapered nourishes while you style. Olive and sunflower seed oils add a subtle boost of hydration.

BALANCE OF HOLD & LIGHT

Our unique blend of natural clays and emollients creates a paste that styles without the usual stiffness.
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Cloud-Like Texture

Easy to scoop, spread, and work into hair—no tugging, no clumping.